Idea development was a class I took on how to take ideas on a page and put them on-screen. One of our assignments was to make a video about a dream. Utter Nightmare is what my group came up with. It is about a guy just trying to find his morning milk.
For Utter Nightmare I captured sound with a shotgun mike, light the kitchen and organize takes in a database for group editing later on.
Scott Lehman has been selling cars in Tucson for years and has been making radio commercials for years as well. Now he going into the world of TV commercials. This his first TV spot.
Worked I did on this spot by editing the takes together and by matching the background in the green screen work (last 5 seconds of spot).
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